FoodScience Corporation is not a household name, but many of its brands of human and pet nutritional supplements are.

Teenagers can be a tough audience. They’re skeptical of marketing (smart!), speak in their own codes and tropes (confusing), and are pretty sure they know everything (yes, I live with one).

Every year, the Utah Local Governments Trust holds member appreciation barbecues at various locations throughout the state.

SBIRT was the acronym program name for a new approach to improving health outcomes for Vermonters.

While not all copywriting can (or should) be sexy, it still needs to be interesting and clearly written.

It’s not often I get the chance to partner with a mega-star. In fact, it’s only happened once while developing content for Hugh Jackman’s then-fledgeling coffee brand, Laughing Man.

Though my work at Saint Michael’s College was focused on web content direction, I volunteered to write for the alumni magazine, and was especially grateful for the opportunity to research and conduct interviews for a complex topic like diversity and inclusion.

The Vermont Department of Health had seen positive results from their Diabetes Prevention Program, and understood that the more people who enrolled in the program, the better their health outcomes.

Middlesex Savings Bank was well-loved by customers and even non-customers in the MetroWest Massachusetts area, but they had a hard time getting the message out that they had many of the same convenience tools that the big banks offered.

Here is a dissection of one of my favorite brand creation projects.

Back in 1985, Vermont Systems Inc. (VSI) built a software product that launched the recreation management industry.

To begin tackling the opioid crisis, the Vermont Department of Health sought ways to help the public understand there were good alternatives for pain management.

Northfield Savings Bank (NSB) customers really love their bank—not just because it’s a solid local bank, but because it is earnest in its dedication to customers.

As part of an in-house creative team, I got to work on a number of projects that never saw the light of a grocery store.

No one plans to drive drunk. As part of a Labor Day campaign, this radio spot took that premise and turned it around.

As someone who works in advertising and marketing, it is especially rewarding to put my efforts in support of an organization doing meaningful and sincerely impactful work as Bethany Hill Place does.

I’m not ashamed to admit it: I. Love. Puns. And I found a kindred spirit in Clover Sonoma Dairy.

Independent, family owned Danform Shoes has built their 40-year-old business on fostering long-term, quality relationships with their customers, not as shoe salespeople, but as as footwear and foot health consultants.

Focus groups were clear: consumers adored their single-serve machine for what it provided, but really didn’t care for the way it looked on their counter.